Austrian designer Stefan Sagmeister is doing well. He lives in New York City, the city of his dreams, designing album covers for the Rolling Stones, Jay-Z, and the Talking Heads. But in the back of his mind he suspects that there must be something more. He decides to turn himself into a design project. Can he redesign his personality to become a better person? He pursues three controlled experiments of meditation, drugs, and therapy, grading himself along the way. But real life creeps in and confounds the process: art, sex, love, and death prove impossible to disentangle. His unique designs and painfully personal experiences mark a journey that travels closer to himself than ever intended.
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