You updated your password.

Reset Password

Enter the email address you used to create your account. We will email you instructions on how to reset your password.

Forgot Your Email Address? Contact Us

Reset Your Password

Paul Wagner
Paul Wagner

I’m here to share my knowledge in a down-to-earth, practical, an accessible guide that will take the intimidation factor out of choosing, drinking, and enjoying wine.


Napa Valley College

About Paul Wagner

Paul Wagner is a Viticulture & Winery Technology Instructor at Napa Valley College. He is also a guest lecturer at many universities, including the University of Rovira i Virgili, the University of Bordeaux, and the University of Porto. He has judged more than 100 international wine competitions and has spoken at more than 80 conferences throughout the world on wine, wine tourism, wine education, public affairs, and wine marketing.

Mr. Wagner is the coauthor of Wine Marketing & Sales: Success Strategies for a Saturated Market,which won the Gourmand Award for the best wine book for professionals in 2007 and is now in its third edition. He is also the author of Artisan Public Relations: A Hands-On Guide to Getting Your Food & Beverage Creations the Attention They Deserve and coauthor of Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach. He was a columnist for Vineyard & Winery Management magazine for 10 years, and he previously served on the board of directors for the Society of Wine Educators. He also cohosts Bottle Talk, a weekly conversation about wine, at

Mr. Wagner is also a founding member of the Academy of Wine Communications; consultant for the International Wine & Food Society, London Branch; member of the nominations committee for the Culinary Institute of America’s Vintners Hall of Fame; and member of the Wine Marketing & Tourism Conference advisory board. He was inducted into the Spadarini della Castellania di Soave in 2005, and in 2009, he was honored with a Life Dedicated to Wine award at the Feria Nacional del Vino (FENAVIN) in Spain. In 2018, he received the American Wine Society’s annual Award of Merit, joining such luminaries as Robert Mondavi and Gina Gallo, and was named the winner of the McPherson Distinguished Teaching Award at Napa Valley College.

Mr. Wagner is the founder and president emeritus of Balzac Communications & Marketing. His clients there included the Union des Grands Crus de Bordeaux; Caymus Vineyards; Seagram Chateau & Estate Wines Company; Consorzio Vino Chianti Classico; FurmintUSA; La Rioja Alta, S.A.; Constellation Brands; Sogevinus; Bodegas Salentein; Villa Trasqua; Consorzio del Vino Nobile di Montepulciano; Regione Siciliana; and a host of other wine, food, and regional tourism clients.

By This Professor

The Instant Sommelier: Choosing Your Best Wine