From science to sales, from sociology to sports, data analytics is unraveling the fascinating secrets hidden in numbers, patterns, relationships, and information of every kind. Big Data: How Data Analytics Is Transforming the World introduces you to the key concepts, methods, and accomplishments of this versatile approach to problem solving. See the big picture of big data, and the crucial role of data analytics in today's world. You need no expertise in mathematics to follow this exciting story. Learn the basic computational techniques used in data analytics, but his focus is on how these ideas are applied and the amazing results they achieve. With Big Data, you discover tools that are transforming the world and that you can use to transform your own life.