Adam Penny has worked in the media industry for twelve years and specialises in documentaries, commercials and brand campaigns. "Movimento" for Channel 4, a 2002 film about street children and favelas in Rio, was his first documentary feature film. Other film projects followed, including "The Urban Chef" for BBC2, "World's Youngest Daredevils" for Sky and "The Four Year Plan", a documentary about the indebted football club QPR, which was taken over by billionaires.
As Managing Director and Creative Director of Connected Pictures, Adam has also worked for well-known agencies such as Saatchi & Saatchi, CHI&Partners and Adam&EveDDB on campaigns for Microsoft, SABMiller, British Airways, HSBC and Nissan. Adam lives in London.