In A Brand Called You, graphic designer and educator Debbie Millman teaches you the techniques to “sell” yourself in a way that is meaningful, honest, and authentic—because you do have to sell who you are to get where you want to go. From her own experiences in the design world, Debbie will help you develop the tools to articulate who you are, what you are doing, and what you want. She also will provide you with practical guidance on how to make your dream become a reality.
A Brand Called You
It takes work to get the work you love. It takes knowing how to interview well, how to communicate flawlessly, how to articulate your own purpose and to simultaneously do this while facing tremendous rejection.
Overview
About
Debbie Millman is a writer, designer, educator, artist, brand consultant and host of the podcast Design Matters. Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie is the author of six books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. In 2009 Debbie co-founded with Steven Heller the world’s first graduate program in branding at the School of Visual Arts in New York City, which has achieved international acclaim. Debbie is also President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history.
Trailer
01: Class Introduction
Class Introduction
13 min
02: Defining Brand
Defining Brand
10 min
03: Finding Your Mindset
Finding Your Mindset
5 min
04: Winning A Job Vs. Getting A Job
Winning A Job Vs. Getting A Job
15 min
05: Busy Is A Decision
Busy Is A Decision
3 min
06: Honing Your Mindset
Honing Your Mindset
8 min
07: Generators Vs. Drains
Generators Vs. Drains
20 min
08: Developing Your Mission (Statement)
Developing Your Mission (Statement)
26 min
09: Identifying Table Stakes
Identifying Table Stakes
14 min
10: Characterizing Leadership
Characterizing Leadership
19 min
11: Crafting Your Message
Crafting Your Message
12 min
12: How To Master Presentation
How To Master Presentation
12 min
13: The Importance Of Being Trustworthy
The Importance Of Being Trustworthy
5 min
14: How To Achieve Success At Your Interview–Part 1
How To Achieve Success At Your Interview–Part 1
20 min
15: How To Achieve Success At Your Interview–Part 2
How To Achieve Success At Your Interview–Part 2
22 min
16: Artificial Harmony
Artificial Harmony
10 min
17: Developing Your Methodology
Developing Your Methodology
10 min
18: How To Get The Interview
How To Get The Interview
25 min
19: Tips On Self Promotion
Tips On Self Promotion
6 min
20: Email Best And Worst Practices
Email Best And Worst Practices
8 min
21: Creating A Stellar Resume And Cover Letter
Creating A Stellar Resume And Cover Letter
6 min
22: Set Big Goals And Final Q&A
Set Big Goals And Final Q&A
19 min
